top of page

Navigating Bridal Buying Season Successfully

In the whirlwind of champagne, glitter, and tulle, the buying season unfolds swiftly, leaving little room for hesitation. It's easy to be swept away in the excitement, but making clear-headed decisions during this crucial time is essential. Whether you're a seasoned buyer or new to the game, you can navigate the whirlwind of buying season like a pro, ensuring that each purchase contributes to the success and growth of your bridal shop. Here's how you can tackle it with confidence.

1. Evaluate Your Partnerships:

Investing in the right design partners is pivotal when inventory is a significant expense in your business. Beyond the physical product, strong partnerships should add value to your business. Consider the following:

  • Align company values: Ensure your partners align ethically, sustainably, and socially with your brand.

  • Brand consistency: Assess if their brand identity is consistent and how it contributes to driving traffic to your business.

  • Communication and support: Evaluate their communication style, responsiveness, and overall customer service.

  • Production processes: Understand their production and manufacturing processes, order timelines, and customization options.

  • Partnership benefits: Examine how they contribute to your success, whether through sales training, resources, or incentives.

As your business evolves, periodically reassess and adjust your partnerships accordingly.

2. Understand Your Customer:

In a marketplace where customers gravitate towards purpose-driven brands, understanding your customer is imperative. Recognize your customer's needs, values, and preferences to tailor your store strategies for maximum profitability. Consider the following:

  • Customer characteristics: Define the geographic, demographic, psychographic, and behavioral traits of your customers.

  • Ethical and sustainable alignment: Ensure your brand aligns with your customer's ethical, sustainable, and social values.

  • Spending power: Analyze your customer's budget and spending habits to determine their investment potential.

  • Shopping behavior: Identify where else your customers shop and position your store strategically in their shopping process.

By consistently meeting your customer's expectations, you build brand loyalty and drive sales.

3. Set Your Budget:

Budgeting is the foundation of a healthy business. To avoid overspending, monitor revenue and expenses diligently. Tailor your budget to your unique business needs, focusing on what contributes to profitability. Define:

  • Affordability: Determine what you can afford to spend in the current season.

  • Inventory goals: Set inventory baselines and sales goals for the year and allocate necessary funds.

  • Designer budgets: Establish budgets for each designer, considering average wholesale prices and minimum order quantities.

A well-defined budget ensures financial stability and long-term success.

4. Analyze Your Inventory:

Inventory is your largest business expense, requiring meticulous analysis. Understand your current inventory's performance by comparing categories, designers, silhouettes, fabrics, sizing, and pricing. Assess:

  • Inventory turnover rate: Evaluate how quickly your inventory moves.

  • Productivity by category: Identify your most and least productive categories.

  • Designer performance: Determine the productivity of each designer and assess their contribution to your business.

  • Product analysis: Understand the performance of different sizes, price ranges, and fabrications.

In depth inventory analysis reveals gaps and areas for improvement, guiding your buying decisions.

5. Build Your Assortment Plan:

Crafting a clear assortment plan is like mapping your inventory journey. After analyzing your sales and inventory, identify areas where you're overbought or underbought. Your assortment plan acts as a roadmap to optimize your inventory for your customer. Identify:

  • Categories to focus on: Determine which business categories to prioritize and which to pass on.

  • Designer strategies: Decide whether to grow, maintain, or exit partnerships with current designers.

  • Product needs: Identify necessary silhouettes, fabrics, necklines, colors, and sizing/pricing opportunities.

  • Gap filling: Strategically fill gaps in your inventory without duplicating existing items.

With a well-crafted assortment plan, you can confidently navigate the buying season, making informed and strategic purchases.

Approaching the buying season with a structured and strategic mindset ensures that every purchase contributes to the growth and success of your bridal business. Armed with these strategies, go ahead and buy those samples with confidence!

Needing tools to analyze your numbers? Our Inventory Course has you covered!

Wanting even more? Be sure to read “The Best Ways to Tackle the Buying Season” our exclusive article with Bridal Buyer. In it we expand on questions and what you can do today to tackle the buying season. 

And don’t forget to become a Behind Bridal Insider to get weekly education to grow & scale your business. 

Contact Information:



bottom of page