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PULLING BACK THE CURTAIN ON THE BRIDAL INDUSTRY

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London Bridal Week
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YOUR FAVORITE NEW CORNER OF THE BRIDAL INDUSTRY. 

Since 2019, we have been home of the BRIDAL NERDS, providing impactful, easy to access education for bridal stores around the world. We help certified bridal nerds to increase their close ratio & get control of their largest expense in business, INVENTORY.  If you want to spend your time WORKING ON YOUR BUSINESS & not it in, welcome home. 

JOIN NOW, BRIDAL NERD.

Get immediate access to 150+ podcast episodes just for BRIDAL STORES. To gain access to the Insider Podcast, click below. 

MADE JUST FOR BRIDAL

BINGE WORTHY EDUCATION

AUTOMATE YOUR TRAINING

BRIDAL STYLIST SALES TRAINING

HOME OF THE BRIDAL NERD

BEHIND BRIDAL INSIDER PODCAST

CONTROL YOUR COSTS

INVENTORY MANAGEMENT SYSTEM

Grace and Marissa Behind Bridal

WHERE DID WE COME FROM?

MEET GRACE & MARISSA

After growing a well-established bridal boutique by 40% for 12 months straight, the buzz from bridal friends about educating the industry became too loud to ignore. Store owners & designers continued to reach out for advice and the conversations around the need for more industry education became longer & longer. 

 

In 2019, Grace decided to invest the best 40-hours of her week into her mission, “doing better business in the bridal industry.” Grace has a no b.s., results-driven approach focused on making the biggest impacts first, so store owners can immediately put more money back into their business.

 

Marissa is the resident bridal store owner, merchandising & inventory expert, and charcuterie queen. After working in the corporate apparel world, Marissa made the jump to bridal. Soon after, she connected with Grace & the calls continuously ran over talking industry strategies. It was a no brainer for Marissa to join the team to help share knowledge with the Behind Bridal Community. 

 

Since Behind Bridal’s founding, Grace & Marissa have become known for pulling back the curtain on the bridal industry. Behind bridal boasts a community that reaches over 1600 cities in 65 countries & counting!

Struggling to find information? 

JUST FOR BRIDAL?

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Does this sound like you?

You’ve been working incredibly hard on your bridal business, but you head to google to find additional support JUST FOR BRIDAL & nothing comes up? Take a deep breath babe & welcome to your favorite new corner of the internet. 

 

  • Do you feel like… you’re alone in your bridal business?

  • Does it seem…. like there is a lot of uncertainty in the industry right now?

  • Are you frustrated that… the customer is changing so quickly?

  • And when it comes down to it, do you… worry about what’s next for your business?

FROM YOUR FELLOW BRIDAL NERDS

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Callee, TX

“Obsessed with these girls… I listen to them weekly, have bought both the inventory and sales training courses… thank you!!!!!

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Ericia, KS

THE SINGLE BEST investment I have made into my bridal business. We invested in the course over the U.S. mandated shutdowns and our close ratios went from 50% before the pandemic to 86%.

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Stephanie, WI

“Idk where we would be without you. Can never thank you enough for what you’ve done for us. 💋💋"

GET ACCESS TO OUR FAN- FAVORITE INSIDER PODCAST

A podcast for the business, not the bride, dedicated to pulling back the curtain on the bridal industry. 

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Episode 1- How to sell to the indecisive bride.

We all know that bride… “I’m just SO indecisive.” She makes your hair either fall out or turn gray. If you are sick of hearing this…

 

Episode 23- How to Have a “No Pressure” Sales Environment

Do you hate that uncomfortable feeling of asking for the sale? Are you looking for ways to create a no-pressure environment?

 

Episode 153- How to Survive a Recession in Business

Are you feeling uncertain about business right now? Is talking about the recession leaving you fearful? Tune in for 5 Tips.

DON'T WORRY, WE ARE HERE TO HELP

BRIDAL STORE MAGIC

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BRIDAL STYLIST SALES TRAINING

Finally, a COMPLETE 3-STEP system for BRAND NEW & experienced stylists. You and your team will have LIFETIME access to 30+ on-demand videos, 5+ printable handouts to use during appointments, & access to our Q&A bonus segments to answer all your burning questions. 

 

In this course, you will learn:

 

  • A simple 3-step system to close your bridal appointments. 

  • Strategies for overcoming objections.

  • Tools to keep you in control of even your largest groups.

Automate your training for new & current stylists.

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INVENTORY MANAGEMENT SYSTEM

You will have access to 5 EXCEL or GOOGLE SHEETS workbooks & 20+ training videos to put those workbooks to use! All of our workbooks are compatible with BridalLive reporting & feature a few automations that will save you time from automatically calculating your insights!

 

Inside this system, you will discover: ​

  • Master Inventory Workbook to oversee your largest expense in business, in one place. 

  • Buying Analysis Workbook so that you NEVER overspend on inventory again.

  • Manager Reporting Workbook so have immediate access to all the data you need to stay on track, in ONE spreadsheet.

  • & more.....

Control over the largest expense in your business, at your finger tips.

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BEHIND BRIDAL INSIDER PODCAST

Our fan-favorite INSIDER PODCAST is the go-to for bridal stores AROUND THE WORLD. Our bite-sized episodes bring WEEKLY tangible advice & takeaways to owners & managers looking to grow their business & make money doing it.

 

Inside we will show you:

  • BRAND NEW Exclusive Episode. EVERY. SINGLE. WEEK. 

  • On-Demand Library of 150+ Episodes that have been listened to in 65+ countries, 1600+ cities, & have over 50,000 downloads & growing.  

  • Access to unlimited plays, any time you want to listen!

Become a bridal industry insider with exclusive training every week.

LET'S MAKE IT OFFICIAL, BRIDAL NERD.

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