After growing a well-established bridal boutique by 40% for 12 months straight, the buzz from bridal friends about educating the industry became too loud to ignore. Store owners & designers continued to reach out for advice and the conversations around the need for more industry education became longer & longer. 

In 2019, Grace decided to invest the best 40-hours of her week into her mission, “doing better business in the bridal industry.” Grace has a no b.s., results-driven approach focused on making the biggest impacts first, so store owners can immediately put more money back into their business.

Marissa is the resident bridal store owner, merchandising & inventory expert, and charcuterie queen. After working in the corporate apparel world, Marissa made the jump to bridal. Soon after, she connected with Grace & the calls continuously ran over talking industry strategies. It was a no brainer for Marissa to join the team to help share knowledge with the Behind Bridal Community. 

Since Behind Bridal’s founding, Grace & Marissa have become known for pulling back the curtain on the bridal industry. Behind bridal boasts a community that reaches over 1600 cities in 65 countries & counting!