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BEHIND BRIDAL

#1 INDUSTRY PODCAST SINCE 2019

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London Bridal Week
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FEATURED IN

SICK OF EXPENSIVE MEMBERSHIPS?

We get it. Running a bridal business is expensive, but finding help on how to do it shouldn't have to be....

 

For less than the cost of your morning coffee... (at Starbucks that is) printable templates you can hand to your staff, making them feel prepared & supported. 

For less than the cost of a gym membership... access to 180+ educational podcasts & new episodes every week.

For less than the cost of a dress... "done-for-you" systems you can immediately implement to grow your sales & save on your largest expense, inventory. 

Since 2019, we have been home of the BRIDAL NERDS, providing impactful, easy to access education for bridal stores around the world. We help certified bridal nerds to increase their close ratio & get control of their largest expense in business, INVENTORY.  If you want to spend your time WORKING ON YOUR BUSINESS & not it in, welcome home bridal nerd.

THE INDUSTRY'S MOST LOVED PODCAST

65+ COUNTRIES

1600+
CITIES

40K+ 
DOWNLOADS

THE "OG" HOME OF THE BRIDAL NERD

"Behind Bridal", originally known by another name, started in 2019 with a free podcast for bridal store owners with quick 10-minute trainings to help grow their business. In fact, for a few months during COVID, Behind Bridal stopped charging for all education & focused on recording 4+ podcasts every week in hopes of supporting as many stores as possible through the unprecedented times. 

Since then Behind Bridal, listened to in 65+ countries, has been a go-to resource to get bridal store owners through good times & bad. Grace & Marissa continue to share a free podcast every month & new episodes every week for those looking to get "on the inside."

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Grace and Marissa Behind Bridal

WHERE DID WE COME FROM?

MEET GRACE & MARISSA

After growing a well-established bridal boutique by 40% for 12 months straight, the buzz from bridal friends about educating the industry became too loud to ignore. Store owners & designers continued to reach out for advice and the conversations around the need for more industry education became longer & longer. 

 

In 2019, Grace decided to invest the best 40-hours of her week into her mission, “doing better business in the bridal industry.” Grace has a no b.s., results-driven approach focused on making the biggest impacts first, so store owners can immediately put more money back into their business.

 

Marissa is the resident bridal store owner, merchandising & inventory expert, and charcuterie queen. After working in the corporate apparel world, Marissa made the jump to bridal. Soon after, she connected with Grace & the calls continuously ran over talking industry strategies. It was a no brainer for Marissa to join the team to help share knowledge with the Behind Bridal Community. 

 

Since Behind Bridal’s founding, Grace & Marissa have become known for pulling back the curtain on the bridal industry. Behind bridal boasts a community that reaches over 1600 cities in 65 countries & counting!

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Callee, TX

“Obsessed with these girls… I listen to them weekly, have bought both the inventory and sales training courses… thank you!!!!!

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Ericia, KS

THE SINGLE BEST investment I have made into my bridal business. We invested in the course over the U.S. mandated shutdowns and our close ratios went from 50% before the pandemic to 86%.

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Stephanie, WI

“Idk where we would be without you. Can never thank you enough for what you’ve done for us. 💋💋"

FROM YOUR FELLOW BRIDAL NERDS

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Do you ever feel...

Alone & uncertain in your bridal business & not sure where to turn for help?

So you join a facebook group or hop on a free webinar.... & feel a bit overwhelmed by the negativity? Frustrated you're not finding anything that's worth investing in?

Then you decide to invest in a course or membership... but find out that it's a big waste of time & money and now you aren't sure what to trust or how to find help?

If this sounds like you...

We get it. No pressure. Start here, for free.

WANT MORE TRAINING?

BINGE WORTHY EDUCATION FOR BRIDAL SHOPS

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BRIDAL STYLIST SALES TRAINING

Finally, a COMPLETE 3-STEP system for BRAND NEW & experienced stylists. You and your team will have LIFETIME access to 30+ on-demand videos, 5+ printable handouts to use during appointments, & access to our Q&A bonus segments to answer all your burning questions. 

 

In this course, you will learn:

 

  • A simple 3-step system to close your bridal appointments. 

  • Strategies for overcoming objections.

  • Tools to keep you in control of even your largest groups.

Automate your training for new & current stylists.

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INVENTORY MANAGEMENT SYSTEM

You will have access to 5 EXCEL or GOOGLE SHEETS workbooks & 20+ training videos to put those workbooks to use! All of our workbooks are compatible with BridalLive reporting & feature a few automations that will save you time from automatically calculating your insights!

 

Inside this system, you will discover: ​

  • Master Inventory Workbook to oversee your largest expense in business, in one place. 

  • Buying Analysis Workbook so that you NEVER overspend on inventory again.

  • Manager Reporting Workbook so have immediate access to all the data you need to stay on track, in ONE spreadsheet.

  • & more.....

Control over the largest expense in your business, at your finger tips.

LET'S MAKE IT OFFICIAL, BRIDAL NERD.

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